3 ms·

Costco relies on membership, not word of mouth, and this is also how amazon got past google (amazon prime).

• ttymck 3y ago
  How is membership a marketing channel?
  • jwestbury 3y ago
    Membership is a hook -- once you have a member, they're more likely to buy from you. It's not really a marketing channel, per se, but it is a method of increasing sales. "Marketing" gets kind of murky at the edges, really. Consider Pike Place Fish Market in Seattle, who are famous for their fish-throwing, but have never actually spent anything on advertising -- are they marketing or not?
    • ttymck 3y ago
      What? How do you increase membership?