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Marketer here. I’ll add how my company does it (10m+ list size) 1) we limit promotional notifications to one per user per day. All campaigns that target a give
by xivzgrev 3y ago
Marketer here. I’ll add how my company does it (10m+ list size)
1) we limit promotional notifications to one per user per day. All campaigns that target a given user are ranked based on expected monetization or engagement. This involves a large batch scoring job that runs overnight
2) we also limit promotional messages to one every x days, where x is personalized to the user. The more you open/click, the more you get and vice versa. employees sometimes complain about the amount of email they receive - it’s because they are naturally power users, opening everything.
On top of that, we’ve built levers to temporarily boost revenue by targeting a given opt out rate. Say our baseline is 1%, we may be ok with temporarily having a 1.2% rate to get $x more revenue. This involves an opt out prediction model as well.
- malfist 3y ago> we limit promotional notifications to one per user per day That's insanity. Do you really change your prices so often that you have to get that information to users every day? Marketing push notifications are absolutely the worst part of spam because you HAVE to interact with them.
- KOTYAR 3y agoShows you've never used Poco phone. Old ladies at my job use weird no name phones, which are 120$ tops, and amount of ads they're getting is 10x times more than what Poco has. They all have ads on their lockscreen.
- Workaccount2 3y agoUsing my mothers phone is terrifying. Her philosophy for using her phone seems to be "Just press OK until I get what I was looking for".
- malfist 3y agoWhat does my comment have to do with poco phones at all?
- barryrandall 3y agoCustomer here. Here's how I handle notifications: 1) When I install an app, I give it all requested notification permissions. 2) When an app sends a poorly-timed notification, I add it to a notification profile that limits when notifications are shown. When an app sends me an annoying message (anything marketing-related, or anything that looks like it's intended to drive "engagement"), I disable all notifications for the app. 3) If the app is not usable with notifications disabled, I stop using the app. If the app is required by a service I use, then I cancel the service.
- JohnFen 3y agoOne per user per day is an insanely, unacceptably, high rate in my opinion. > employees sometimes complain about the amount of email they receive - it’s because they are naturally power users, opening everything. Doesn't the fact that this happens indicate that this approach is a bad one?
- rideontime 3y agoOne promotional notification per day is one too many. The only people leaving notifications enabled on your app are those who don’t know how to disable them.
- sensanaty 3y ago> we limit promotional notifications to one per user per day. > The more you open/click, the more you get and vice versa User here: You can fuck off and this type of horrid behavior is getting your app/service/whatever spam bullshit it probably is permanently blacklisted off of all of my devices and in my network. The only people not blocking your notifications are the people who don't realize they can do that after the initial nag you get from your OS about notifications on/off.
- rcxdude 3y agoIt's worth playing the "what if everyone did this" game: I have ~20 apps installed on my phone. If everyone sent 1 promotional message a day, I would be getting 20 per day. Which would mean more than one each waking hour. That's about as many notifications that are actually of use to me each day, and that amount of spam would effectively render notifications useless to me. I'm very thankful I can disable notifications for apps.