I think a good part of it is the fact that most schools don't really do a good job of meeting the needs of all students. There are so many students who are bor

I think a good part of it is the fact that most schools don't really do a good job of meeting the needs of all students. There are so many students who are bored and frustrated because the work they are asked to do is either too easy or too hard. Make a good portion of the student body bored and frustrated, and the pursuit of popularity becomes a focus for many students.