Capitalism assumes a company will always be growing. If you are stagnant or shrinking your company is "failing". If your company is growing, you either need to

Capitalism assumes a company will always be growing. If you are stagnant or shrinking your company is "failing". If your company is growing, you either need to hire more people to produce more product (lest your competitor jump in and meet your customers needs), or your high performing team will get burnt out trying to do more and more. If your company is stagnant or shrinking, the high performers will have options to do something that has a better future or is more exciting. The small high-performing team is a fleeting state that will eventually be infiltrated by the average performer. Ideally you recognize when this is happening, implement the required processes and push through it to come out the other side as a slightly less efficient team that still gets more done because there is enough personnel to make up for the efficiency loss.