4 ms·
A common combination is to give some useful part of the subscription away for free (especially if this has little cost for you) and promote it. Getting tractio
by rarrrrrr 18y ago
A common combination is to give some useful part of the subscription away for free (especially if this has little cost for you) and promote it. Getting traction for a free service is usually easier. Then charge something for more functionality. There's much to be said for high volume, low conversion models. If only 0.5% of your users convert to paid, but your free product is so good that you have a huge community, it's clearly worth it. An example might be AVG. Whatever you think of their virus scanner, the business model is working well.