It’s ideology. I take a marxist view on this: the method and mode of production in a capitalist politico-economic system encourages people to take their job int

It’s ideology. I take a marxist view on this: the method and mode of production in a capitalist politico-economic system encourages people to take their job into their identity and to think of themselves and others in terms of the labour value they can provide. For example, look at the fervour stirred up by right-wing types over people on state benefits, dehumanising rhetoric is the norm. Like Zizek says, the conditions of society dictate what it’s even possible to believe at a subconscious level.