but, but, but ... they are remarkably similar in execution, the difference is the trade offs they chose. if you pay 200+ bucks per mouth you want something ama

but, but, but ... they are remarkably similar in execution, the difference is the trade offs they chose. if you pay 200+ bucks per mouth you want something amazing, and that usually means you pick from a fixed menu (interestingly your choices likely be a lot more limited compared to McDonald's), and that restaurant then does the well rehearsed dance and prepares the fancy food for you, with a lot more attention to detail, than what you would find (or need) in a McDonald's fast kitchen. both are examples of 'process' just as coming up with a new interesting-innovative-1-2-3-star entree or coming up with a new McD menu item are examples of a creative design process.