They aren't seeking information. They are seeking drama and attention. A thread has many users (eyeballs) looking at it, talking about things. If it's drama the

They aren't seeking information. They are seeking drama and attention. A thread has many users (eyeballs) looking at it, talking about things. If it's drama they want they may find it in the comments. If it's attention they want they may engage with the users in the comments like they would be able to in a chat room. The easiest way to get someone to actually read your hot takes isn't to post it on Twitter where you have no followers but to reply in a tangential and practically non-sequitur way to someone in a thread where there's a lot of eyeballs looking at the comments. You know, exactly the way I'm doing right now.