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It seems in the AI era SEO is now starting to become irrelevant and a relic of the 2000-2020 era. Why is SEO needed still needed here when AI / LLMs can just c
by colesantiago 3y ago
It seems in the AI era SEO is now starting to become irrelevant and a relic of the 2000-2020 era.
Why is SEO needed still needed here when AI / LLMs can just conjure up answers with references to valid links, bypassing search engines.
Even privacy based search engines like DuckDuckGo, Brave and Kagi doesn't prioritise 'SEO'.
- quickthrower2 3y agoLong term you may be right. SEO isn’t dead but it will slowly die off. Being a reference link is second place but by that point you only get visited if the AI wasn’t trusted or didn’t solve the problem. Therefore I think viral/word of month or links from other engaged sources will become more relevant. Right now though why lose out on free SEO traffic just because you used JS to render most of your site?
- paulcole 3y agoIn the AI era, which services provide up to date information about local queries — like which dentists near me are open today?
- wongarsu 3y agoI still use Google (and ddg and kagi), so people who want to sell me stuff try to get better rankings in these search machines. I'd also wager that people who primarily use LLMs to answer their questions are only a rounding error.
- imiric 3y agoHow will AI tools know which sources are "valid"? It's likely SEO will transform into ways of tricking bots scraping training data into considering their information as being more "valid". Alternative search engines must rely on AI themselves to filter out good results, or some form of manual curation by humans, like Kagi's boost/block/pin feature.
- chrischen 3y agoBecause AI conjures up crap like this: https://www.nops.io/blog/k0s-vs-k3s-vs-k8s/#:~:text=While%20both%20k3s%20and%20k0s,for%20monitoring%20and%20managing%20workloads https://www.nops.io/blog/k0s-vs-k3s-vs-k8s/#:~:text=While%20....
- spinningslate 3y ago>Why is SEO needed still needed here when AI / LLMs can just conjure up answers with references to valid links, bypassing search engines. In short: money. LLMs will no doubt change the implementation, but the commercial dynamics are fundamentally the same. It's expensive to build and run a search engine, whether conventional or LLM-based. Someone has to pay for that - and it's not search users. Advertising and its derivatives have become that revenue source, with all the good and bad that brings with it. As long as that commercial dynamic remains, there'll be SEO or some derivative thereof. -- Other than Kagi - but that's a tiny niche.
- 8organicbits 3y agoBecause AI doesn't provide accurate information and you need to validate it yourself? Has anyone who cared about SEO stopped recently?
- rgrieselhuber 3y agoSEO has been “dead” since the late 90s.
- hipadev23 3y agoGoogle’s PageRank is why SEO became a thing, so I respectfully disagree with your timeline.
- rgrieselhuber 3y agoSEO was a thing in the 90s, I know people who were doing it then.
- conradfr 3y agoBut there's still people doing it today.
- rgrieselhuber 3y agoYes, that’s the point of my original comment.
- la_fayette 3y agoI think we must distinguish between onpage and offpage seo. This proposal is only relevant for onpage seo, for which i would mostly agree with your comment. However, inbound links are and will be the most important signal for search. What else would be left for ranking?