The site content seems to be aimed toward policy makers who potentially have the power to improve infrastructure for cycling, and who may have little or no expe

The site content seems to be aimed toward policy makers who potentially have the power to improve infrastructure for cycling, and who may have little or no experience cycling for fitness or transportation. I cannot say whether the site is effective, but maybe some people do not realize that the reason no one is cycling "here" is because the roads are too dangerous, and it does not have to be that way.