Corporations that win tend to have bought themselves a moat and therefore profit to play with akin to a stipend to spend on staff. The people controlling that s

Corporations that win tend to have bought themselves a moat and therefore profit to play with akin to a stipend to spend on staff. The people controlling that spend need more than anything else to look competent in their job of managing it, and so they need to work by numbers and follow safe trends. Whatever will keep them in their high paid jobs. Teasing out superstars and giving them free reign is probably not what they are incentivized to do.