> the unconscious mind synthesises its emotional choice, which the conscious mind presents as rational fact. If you want to know how the mind arrived at that co

> the unconscious mind synthesises its emotional choice, which the conscious mind presents as rational fact. If you want to know how the mind arrived at that conclusion, you've got to go on a fact-finding mission, i.e., asking why. the more common name for it is post-hoc rationalization.