Easy to purchase, install and update. You cannot discount the lack of friction in purchasing apps. It is (IMHO) incredibly important; Compared to what? Not hav

Easy to purchase, install and update. You cannot discount the lack of friction in purchasing apps. It is (IMHO) incredibly important; Compared to what? Not having to purchase, install and update at all? Lack of friction compared to not having to travel the mile at all? Ease of discovery I think "read tweet, click link" is as fast as it can to go. And still, the most used mobile app is the browser. My personal opinion is that native apps that have a WWW equivalent are doomed: Their appeal rests on the fact that they can still do "cool" stuff by taking advantage the touch interfaces that the web was not designed for. Otherwise, they are indistinguishable from desktop apps: games and other heavy-duty processing. The web is not going anywhere.