If people don't already know what you're doing at a startup, then you have REALLY chosen the wrong startup! I have no doubt that the LinkedIn addicts and self-

If people don't already know what you're doing at a startup, then you have REALLY chosen the wrong startup! I have no doubt that the LinkedIn addicts and self-help book cultists will swoop down to insist that this advice applies to all companies. But really, it is most heavily tilted toward tech giants and large enterprises.