“Chapter 1: The Milkshake Dilemma” from “Competing Against Luck” (Christensen 2016) cited in the article is one of my favorite nonfiction book chapters of all t

“Chapter 1: The Milkshake Dilemma” from “Competing Against Luck” (Christensen 2016) cited in the article is one of my favorite nonfiction book chapters of all time. The milkshake case study perfectly illustrates the jobs-to-be-done concept that the vertical axis of the disruptive innovation graph measures. Coincidentally, I listened to the Competing Against Luck audio book on a long walk today. Fun to see it on HN.