This fits into the category of plausible but entirely evidence free conjecture as far as I'm concerned. I don't need more explanation for why Zuckerberg started

This fits into the category of plausible but entirely evidence free conjecture as far as I'm concerned. I don't need more explanation for why Zuckerberg started Threads than opportunism over Twitter's demise and their desire to mitigate the worst impacts of regulation by "open-washing" their brand.