They plateaued and then Slack/Discord got popular which further pushed the expectation around group chats and 3rd party integrations. The "web 2.0" style messag

They plateaued and then Slack/Discord got popular which further pushed the expectation around group chats and 3rd party integrations. The "web 2.0" style messaging where it's just an inbox with a linear chat history now feels ancient compared to group chats with multiple streams/topics, threads, events, pinned messages, live-statuses that show music listening/gaming, built-in voice/video/livestreaming with bots that can supply rich interactions like select menus/buttons.