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Obviously prescience doesn't exist. I just used the term to illustrate his instinctive ability to predict things beyond the typical data driven way we worship n
by corethree 3y ago
Obviously prescience doesn't exist. I just used the term to illustrate his instinctive ability to predict things beyond the typical data driven way we worship nowadays.
It's not science either. Science requires data and the data overwhelming showed that consumers preferred physical keyboards.
Puahing the iPhone requires one to actually go against the science and against the consumer data. It's unlikely any internal marketing or design team led the way here as their approach would likely be science based. Jobs most likely led the way by intuiting how consumers would change based off of his own experience with the prototypes.
Certainly not super human, but a bit more smarter than your average consumer research scientist to be able to make an analysis that not only goes above science, but against it.
People worship science as the one and only infallible method to answer questions. That's not true. Science needs data and many questions just don't have data available to build an answer. For this kind of thing you need to use induction.
- esafak 3y agoI found "Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs" worthwhile reading on this matter.
- zevon 3y agoI think our views are not too dissimilar and I agree with Jobs being exceptional. I also agree that the kind of (only) quantitatively driven science you are describing is not sufficient to predict innovation. However, there are also other, more qualitative, branches of science that work in different ways (I've chosen the phrase "grounded theory" which comes from sociology for that reason). There has been prior work into multi-touch interfaces and all sorts of things related to ubiquitous computing long before the iPhone. Jobs/Apple was aware of this and built on it at the right time - just like they were aware and built on the work at Xerox PARC before.