In consumer apps this is true. In B2B and especially enterprise it’s less true. Especially if you sell to tech companies. If your customer says they need an Ok

In consumer apps this is true. In B2B and especially enterprise it’s less true. Especially if you sell to tech companies. If your customer says they need an Okta integration with SCIM provisioning, they probably actually do need an Okta integration with SCIM provisioning, and not having that will impact your sales and retention metrics.