Hot take, People have spent wayyyy too long assuming they know better than their customers what they want, and oftentimes use this as an excuse to justify ignor

Hot take, People have spent wayyyy too long assuming they know better than their customers what they want, and oftentimes use this as an excuse to justify ignoring what customers want. Asking your customers what they want is a really good first step in figuring out what they want. You're not always going to be able to just magically intuit what your customers want. Sometimes you need to put in the hard work to figure out what they're doing and how you can make it better. I hate XY problems, because as often as I'm the person wanting to figure out what question someone is actually trying to ask, I'm the person on the other side asking an actually well-thought-out question and getting told I don't want that.