Another important aspect of websites that is overlooked in this article is SEO. Google/Yahoo/Bing are still the jump-off point for most desktop web sessions.

Another important aspect of websites that is overlooked in this article is SEO. Google/Yahoo/Bing are still the jump-off point for most desktop web sessions. Because applications are sandboxed and don't play nice with crawlers, there's still a huge advantage for websites with efficiently structured and persistent information to capture user demand. While applications do offer significantly improved performance and better payment workflows, an app's infrastructure / OS is unfortunately only as good as the restricted set of people (in the case of private companies, employees) who govern it. Apple is an amazing company with extremely talented, passionate people and they have built an incredible ecosystem. But they will eventually fade into history, just like everything naturally does. Luckily, the residue of their design will persist and drive future enterprises to continue to innovate on this front, which in turn will spawn the next generation of zuckerbergs and jobs'. Essentially, we're witnessing the exact evolution of development ecosystems that we'd expect within our economic constructs. The only danger is that our legal constructs impede the ability for those outside of the walls to extend the technologies to accelerate innovation for the entire industry.