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The challenge here can be often that even though the client doesn't really need it, they are convinced they do. Even after digging deeper you understand there a
by wouldbecouldbe 3y ago
The challenge here can be often that even though the client doesn't really need it, they are convinced they do. Even after digging deeper you understand there are other issues, for instance marketing or sales, that might not even be related to your software.
But if they are a key client you might end up building it, understanding it won't solve their core issues but doing so in order to keep them happy
- bluGill 3y agoThat happens, then you need to figure out how to handle them. Sometimes when you show them what they really need 'the light goes on' and they don't care about what they asked for anymore (or worse someone else shows it to them and they don't buy from you at all despite your customer focus). Other times they remain convinced they need that thing and so you need to gike it to them lest they buy from someone else). this it a hard problem to figure out, good luck.
- satvikpendem 3y agoThis is one reason why it's better to have lots of small clients than a few big clients, because over time, the few big ones will increasingly dictate your product strategy in ways you will not want to go. Jason Fried from Basecamp has a good article about this [0]. [0] https://www.inc.com/magazine/201206/jason-fried/huge-accounts-make-me-nervous-it-takes-a-village.html https://www.inc.com/magazine/201206/jason-fried/huge-account... (Archive link: https://archive.is/IHmwL https://archive.is/IHmwL)