One of the most pop-culture (AKA "memed") examples of this is dresses with pockets, you find so many comments from women saying they want them, and then fail to

One of the most pop-culture (AKA "memed") examples of this is dresses with pockets, you find so many comments from women saying they want them, and then fail to buy then once a company is born that focus on that feature, and is not that they are purposely lying, I bet some really would like to be the kind of person who values pocket/utility over other factors, but in front of the mirror some other factors impose a bigger influence; it's just human nature, the vast majority of people in general are not what they want to be and that is just one more of those cases.