It does but you need to ask them more vague questions. Like, with the car vs horse thing, depending on the way the question is asked, they'll either say "a fast

It does but you need to ask them more vague questions. Like, with the car vs horse thing, depending on the way the question is asked, they'll either say "a faster horse" or "a way to get home faster so I can spend more time with my kids" This involves actually getting to know your customers and not just treating them as pawns to make more money. You want to find the underlaying wants.