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The article basically quotes this video clip of Clay Christensen. https://www.youtube.com/watch?v=Stc0beAxavY https://www.youtube.com/watch?v=Stc0beAxavY I in
by pcurve 3y ago
The article basically quotes this video clip of Clay Christensen.
https://www.youtube.com/watch?v=Stc0beAxavY https://www.youtube.com/watch?v=Stc0beAxavY
I included this video in a onboarding guide for my team and many enjoyed it.
- john-tells-all 3y agoClay Shirky told the same story in his excellent book `Cognitive Surplus: Creativity and Generosity in a Connected Age` https://witandwisdomofanengineer.blogspot.com/2010/07/engineering-milkshake-mistakes.html https://witandwisdomofanengineer.blogspot.com/2010/07/engine... TLDR: McDonald's customers buy milkshakes. Marketing people ask customers how they can make milkshakes better... to sell more. They make changes with zero change in sales. A researcher asks people who buy milkshakes: what is the job that the shake fills for you? Why do you "hire" the shake? Answer: early morning commuters want something to eat while driving to work. A shake isn't a good breakfast, but it's quick and easy to buy then consume while driving to work. Satisfying. The point is making a shake "better" won't help anyone! "How can we make it better" is the wrong question!
- esafak 3y agoMaking it easier to drink on the road, easier to buy, etc. would make it better for this use case. So "better" is contextual.
- AntonZ234 3y agoYeah, most of the article is direct quotes from his book 'Competing against luck'. I felt he tells it in an amazing way, so no need to ruin that :)