To me it seems that the native app is the one on the chopping block. It seems that websites are getting closer and closer to the native experience. Once they'

To me it seems that the native app is the one on the chopping block. It seems that websites are getting closer and closer to the native experience. Once they're close enough, why would you ever want to make an app? With the website, you give yourself the ability to go multiplatform without doubling or tripling your development efforts, allow yourself to iterate quicker by sidestepping lengthy approval processes, and establish your web presence all in one go.