Great podcast on the subject from some product people from Basecamp: https://demandthinking.com/episodes/2017/7/23/episode-1-think-you-might-be-building-the-wro

Great podcast on the subject from some product people from Basecamp: https://demandthinking.com/episodes/2017/7/23/episode-1-think-you-might-be-building-the-wrong-thing-youve-misinterpreted-demand https://demandthinking.com/episodes/2017/7/23/episode-1-thin...