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To answer from a personal point of view, I'm very, very old fashioned. I believe that successful long term business only comes from providing compelling value t
by nonrandomstring 3y ago
To answer from a personal point of view, I'm very, very old fashioned.
I believe that successful long term business only comes from providing
compelling value to customers, building loyalty and getting them to
willingly pay you for what you offer, not what you threaten to take
away.
Much of the "capture then exploit" thinking of the recent tech world,
walled gardens and the like, is anathema to me. Once you antagonise
your own customers it's a losing game. They will circumvent and
subvert everything you do, and good on them for being smarter and more
agile. In other words I think that whole mentality is wrong, and
indeed immoral.
OTOH, that isn't to say you can't build great business in other ways,
and especially within interoperable, free and open systems which also
add value to the whole world as well as bring you a profitable living.
So for me, "squeezing" is about using the fertile ground you create
through enabling freedom to grow something that's privately
profitable. When you don't have to worry about "protecting content"
and enforcing behaviour you can concentrate on creating value.
Such businesses are not super scalable, and won't make you a
billionaire, or satisfy investors. But they can make you a good living
and are potentially stable and sustainable. I know it doesn't fit the
cultural values of Silicon Valley, but to me that's the gold standard
of business.
Also my experience is that it isn't ones own customers, or peer
competitors that we need protection from. It's the Microsoft, Google
and Facebooks of the world who can steal your lunch with impunity,
write laws, break laws... they'll steal or destroy whatever they like,
so in many ways it pays to stay under their radar.