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My fault for a milquetoast response. I disagree. My thoughts are informed here by insider experience at Amazon. I believe I observed these problems over a decad
by seadan83 3y ago
My fault for a milquetoast response. I disagree. My thoughts are informed here by insider experience at Amazon. I believe I observed these problems over a decade ago (hidden fees, high attrition, poor culture, scattered & non-consolidated service offerings). EG: There were a number of places that could have had a better customer experience, but A/B testing showed there was more money to be made than customers lost. Second example, seeing what was required to get 2 to 4 teams to cooperate was impressive.. The detail and home page touches the bread and butter for entire orgs, thousands of people, ramifications for dozens of teams and then dozens of backend teams behind them.
I believe it was an Amazon VP that I was talking who pointed out that the homepage and detail page had not changed very much over time at all (lots of evolution, but never revolution, never fully redone, never will be fully redone).
This was pertinent because we were in an org that ran offshoot sites, similar in a lot of ways, but less hands in the pot & we did have liberty to do a full rewrite of our detail pages & homepages. In the conversation, the VP of that org was highlighting that flexibility and went into small detail why that was not the case for the big mother-ship retail pages.