> Google, promised reach and new markets for content, it worked. Then they introduced snippets, ads and whole lot of other things to keep visitors on their free

> Google, promised reach and new markets for content, it worked. Then they introduced snippets, ads and whole lot of other things to keep visitors on their freeway, while avoiding sending visitors to the original site. Afterward came bots that saturated search results with useless SEO barf that pushed content (original and duplicated) so far down that we're coming back to where we started. Content is increasingly unfindable on the web.