The other side to that argument is what can't be done in native. From what I understand, you can't do a/b testing, you aren't going to be able to iterate as qui

The other side to that argument is what can't be done in native. From what I understand, you can't do a/b testing, you aren't going to be able to iterate as quickly, push bug fixes out instantly, etc. etc . Andrew Cross did a write-up about it (http://www.andrewcross.ca/2012/03/16/quick-tips-from-sxsw-for-applying-the-lean-startup-to-mobile/ http://www.andrewcross.ca/2012/03/16/quick-tips-from-sxsw-fo...) the gist being that many companies started out using something like trigger.io/phonegap/others so that they could benefit from the quick iteration cycles and other benefits of web. Once the things settle down a bit, they built native apps.