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> It seems pretty clear "an affordable daily driver" is not really what US drivers want I don't agree with this statement. Automakers continue to use the chip
by syndicatedjelly 3y ago
> It seems pretty clear "an affordable daily driver" is not really what US drivers want
I don't agree with this statement. Automakers continue to use the chip shortage of a couple years ago as an excuse to only manufacturer full-loaded cars of all types. I haven't seen a single base model new vehicle for sale at the dealership in years, ever since the chip shortage began (and is no longer a problem).
The US driver doesn't want anything in particular, I have no clue how you can characterize a market of 200 million people with that statement. Maybe rich people in the Bay Area "want" a full loaded Model S, but there are huge numbers of people in America that make a fraction of Tier-1 salaries. They still care about the environment and want a sub-30k car that has fewer features than a Tesla. It's unfair to toss their desires aside and claim that the market knows what the people want. It's like saying the American Macintosh user wants expensive Apple computers because Apple doesn't make a cheap computer.
The US auto industry is in a state of regulatory capture. They all operate in a coordinated manner to not undercut each other and sell cheap cars. They can all make more money as an industry if they just sell the most expensive possible car to the consumer, and convince them they got a great deal by offering 96-month car payments and inscrutable lease offers that end up scamming the consumer at every urn.
- alephnerd 3y ago> Tier-1 salaries Even at Tier 1 salaries it's unaffordable without parent's help. I and my peers are 30 and younger, and work in VC, PE, IB, PM, SWE, Tech Sales, Dentists, Doctors, and other high salary jobs in the Bay Area, and even we don't want to buy cars (new, used, or EV) because the cost outlay is ridiculous, and could be better used to to save for buying a house or a condo or fully paying off student loans.
- syndicatedjelly 3y agoYeah for sure, even more argument that Americans, wealthy and poor, want inexpensive EVs.
- alephnerd 3y agoYep. And the moment sales drop, then they say "Millenials/GenZ are shunning the American dream due to changing tastes", not because the cost ratio has become ridiculous,