They want to start with "a self-commitment of internet giants like Meta, Tiktok, Microsoft, Apple or Amazon". The EU already gave these websites an advantage:

They want to start with "a self-commitment of internet giants like Meta, Tiktok, Microsoft, Apple or Amazon". The EU already gave these websites an advantage: You probably already clicked away Amazon's cookie banner, but if you want to try out a new ecommerce site, you have to click away their cookie banner first. Now they'll get some deal with the EU where they don't have to show a cookie banner at all in exchange for some "commitment".