6 ms·
Yeah, this is just a usability issue for sure. Unfortunately for me, I didn't want to click "sign up" until after I could locate the pricing, leading me into a
by Sephr 3y ago
Yeah, this is just a usability issue for sure. Unfortunately for me, I didn't want to click "sign up" until after I could locate the pricing, leading me into a catch-22 situation.
- cortesoft 3y agoDid you think it would sign you up without confirmation or something? It seems strange to me to not want to hit sign up to see how much it would cost.
- hiddencost 3y agoHubSpot popularized collecting emails before providing pricing. A lesson from corporate sales in other industries. (Urgh)
- rchaud 3y agoBut at least they'd offer something, even if it was just tepid whitepaper about CRMs or email marketing.
- badsectoracula 3y agoPersonally it never even occurred to me that the "sign up" button would show pricing - in fact it wasn't even apparent that this was a paid product. Usually services have a separate "pricing" link somewhere at the top that explain things. I pretty much never click on "sign up" buttons unless i have already been convinced the service is something i want to sign up for.
- voidfunc 3y agoI agree sign-up is not how I would look for pricing. Sign-up is something I click when I'm ready to commit to using but until then I'm looking for information and I expect something like a Pricing page. If I can't find the pricing I'm never going to click "sign up"
- EarthAmbassador 3y agoIndeed. In fact, I will refuse to sign up out of spite.
- swells34 3y agoI think of a "sign up" button as something I click after I've chosen to use that product. The button click signals my intent to do so. Having to click it to see pricing is something that would just not happen for me, because I'd never intend to sign up without seeing pricing.
- heliodor 3y agoThe interesting question is how did you arrive at this site layout where the pricing is hidden in the sign up page when every single SaaS site on the internet has a pricing link in the header and in the footer. Genuinely curious.
- pmontra 3y agoI second this. Why would I want to click a sign up link without knowing the price in advance? No price no sale. Every service has a pricing page. Anyway, it seems that they fixed it because there is a Pricing link in the menu now. Well done.
- rightbyte 3y agoYe "sign up" implies that you have accepted the pricing. A common dark pattern is that you need to enter PI to get to the pricing so that they can call spam you forever. (I am not accusing the linked site of doing it, I haven't checked.)