> We find noncash payment types, earlier sale hours Man are researchers really this naive? These are small businesses, large cash transactions aren't gonna be

> We find noncash payment types, earlier sale hours Man are researchers really this naive? These are small businesses, large cash transactions aren't gonna be recorded on Square. duh Knowing a thing or two about the business side of farmers markets(having seen it from the farmer's side), I would expect that the correlation with earlier sale hours is related to those merchants having agreements with local restaurants/grocers or even other vendors at the farmers market to buy bulk quantities. You sell a good portion of your crops directly to a bulk reseller/food maker who pays you in credit. You record that in Square because it's your only CC transaction vendor.