I checked this morning, and LG is selling it for USD$600, $100 off: https://www.lg.com/us/monitors/lg-28mq780-b-dualup-monitor https://www.lg.com/us/monitors/l

I checked this morning, and LG is selling it for USD$600, $100 off: https://www.lg.com/us/monitors/lg-28mq780-b-dualup-monitor https://www.lg.com/us/monitors/lg-28mq780-b-dualup-monitor And Google is showing prices from other retailers as low as $500.