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I guarantee you that Facebook does not have an audience of “people who stay up until 3am” available for advertisers to target.
by jahewson 3y ago
I guarantee you that Facebook does not have an audience of “people who stay up until 3am” available for advertisers to target.
- edgyquant 3y agoYou can set age and times to target + interest. So you’re wrong here
- snypher 3y agoI think they were just joking about an older user demographic etc.
- pests 3y agoTechnically times to target is different than the "people who stay up until 3AM" target. You couldn't, say, target those users at 12PM noon as they are waking up. What you are suggesting is "people who are currently up at 3am" which is different.
- broscillator 3y ago> You couldn't, say, target those users at 12PM noon as they are waking up. Why not? Because it's not feasible technologically, not worth to provide such granular detail, or not collected in the first place? Asking out of legit curiosity.
- pests 3y agoI'm sure it's collected. just it's not offered as a targeting criteria by any ad networks I know.
- munk-a 3y agoI'd be quite willing to take this wager - it might not be something they readily offer but I'm pretty certain if someone asked their data scientists to pull together such a demographic they could manage it with ease.
- deleted 3y ago[deleted]
- bugglebeetle 3y agoPeople were targeting scam medical treatments and useless kitchen appliances to this demographic on television in my childhood, so I would almost guarantee that they do.