For me it has nothing to do with the ads since I just use just unblock anyway. The main reason I switched to kagi was: - SEO Spam has reached intolerable level

For me it has nothing to do with the ads since I just use just unblock anyway. The main reason I switched to kagi was: - SEO Spam has reached intolerable levels in Google search results for me and I can't stop them with ublock. Each and every time I'm tricked into clicking these is a waste of my time. - Even when the domain isn't outright spam, it's rare I get the highest quality domain at the top of my Google search results anymore. For example if I'm searching for something webdev related then MDN should be the obvious first choice yet I still get W3C schools at the top of my results with mediocre quality. I tried using extensions to block domains from my Google results but they usually result in the page loading weirdly and it feels like a crappy workaround. Not to mention, what if I want W3C when there is no results from MDN? Ultimately what I really want is to adjust the rank/weight of the domain to be lower than MDN rather than outright blocking it. This is something that Kagi actually allows me to do. - Kagi's interface is actually designed to help me improve my search results. I can pin a domain, subtly change it's ranking or just block it entirely. It actually feels like I'm the user and not the product, which is a refreshing experience. I'd much rather spend money on this than give $14/month to Google to watch YouTube of all things. YouTube's primary revenue stream is from advertising so even if I give YouTube money, new features are still going to be optimized for improved ad revenue over user experience. - Even without tweaking, the results from Kagi are simply better than Google now, no contest. (but maybe not as good as Google was in 2014 before it started to degrade, a sad thought)