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Which other kinds of marketing? An ad on TV or on the highway does not have the capability of taking into account the network of people you follow and whether

Which other kinds of marketing? An ad on TV or on the highway does not have the capability of taking into account the network of people you follow and whether you have a habit of being awake at 3AM browsing posts about break ups. There's a constant, gradual pervasive shift towards having ads in more private and intimate spaces.

codingdave 3y ago
Fair point - I was saying that making revenue from minors is in no way unique to social media, but you are 100% correct that the depth of the placement points to different incentives to the marketing teams who create that revenue. Turning 18 doesn't magically make those concerns go away, either. If anything, my takeaway is that as parents, we need to teach our children to critically think about the marketing they see while they are still minors, to avoid raising adults who blindly accept anything put in front of them.
jahewson 3y ago
I guarantee you that Facebook does not have an audience of “people who stay up until 3am” available for advertisers to target.
- edgyquant 3y ago
  You can set age and times to target + interest. So you’re wrong here
  - snypher 3y ago
    I think they were just joking about an older user demographic etc.
  - pests 3y ago
    Technically times to target is different than the "people who stay up until 3AM" target. You couldn't, say, target those users at 12PM noon as they are waking up. What you are suggesting is "people who are currently up at 3am" which is different.
    - broscillator 3y ago
      > You couldn't, say, target those users at 12PM noon as they are waking up. Why not? Because it's not feasible technologically, not worth to provide such granular detail, or not collected in the first place? Asking out of legit curiosity.
      - pests 3y ago
        I'm sure it's collected. just it's not offered as a targeting criteria by any ad networks I know.
- munk-a 3y ago
  I'd be quite willing to take this wager - it might not be something they readily offer but I'm pretty certain if someone asked their data scientists to pull together such a demographic they could manage it with ease.
  - deleted 3y ago
    [deleted]
- bugglebeetle 3y ago
  People were targeting scam medical treatments and useless kitchen appliances to this demographic on television in my childhood, so I would almost guarantee that they do.
madrox 3y ago
When I was a minor in the 80s and 90s, I had unskippable 30-60 second ads called commercials that targeted me during my cartoons (breakfast cereal and toys I could pester my parents to buy me) and, when I got older, MTV and magazines. Part of it was self selection (I started reading gaming magazines, so saw full page gaming ads). These publishers knew who I was through my subscription. Sure, the segments were broader, but culture was homogenous by necessity. You didn’t see the cultural divergence of today that the internet (and targeting) have enabled. I think the mechanics of targeting have changed, but we’re fooling ourselves if we think we haven’t had “targeted” ads for a long while before the internet took over.
- squigz 3y ago
  I really don't think the commenter you're replying to was implying we haven't had targeted advertising for a while, but rather that the issue is how targeted it's getting.
- broscillator 3y ago
  It's kind of like comparing a random person throwing a rock trying to hit you, vs a professional sniper with the most advanced scope and powerful rifle.
- PH95VuimJjqBqy 3y ago
  there's an ocean of difference between targetting a demographic (kids) and targetting an individual (you).
- nunez 3y ago
  That's "casting a net" style targeted advertising vs "we specifically want 15-18yo gamers in southwest Texas who primarily play these games at this time and might be going through a tough time based on their liked posts on Instagram" IMO this is great for companies, but potentially very bad for consumers (I.e. engaging customers when they're most vulnerable)
  - pests 3y ago
    I don't think any of the ad networks offer "recently gone through a breakup". Besides that I see nothing wrong with the audience you've defined.

codingdave 3y ago

Fair point - I was saying that making revenue from minors is in no way unique to social media, but you are 100% correct that the depth of the placement points to different incentives to the marketing teams who create that revenue. Turning 18 doesn't magically make those concerns go away, either. If anything, my takeaway is that as parents, we need to teach our children to critically think about the marketing they see while they are still minors, to avoid raising adults who blindly accept anything put in front of them.

jahewson 3y ago

I guarantee you that Facebook does not have an audience of “people who stay up until 3am” available for advertisers to target.

edgyquant 3y ago
You can set age and times to target + interest. So you’re wrong here
- snypher 3y ago
  I think they were just joking about an older user demographic etc.
- pests 3y ago
  Technically times to target is different than the "people who stay up until 3AM" target. You couldn't, say, target those users at 12PM noon as they are waking up. What you are suggesting is "people who are currently up at 3am" which is different.
  - broscillator 3y ago
    > You couldn't, say, target those users at 12PM noon as they are waking up. Why not? Because it's not feasible technologically, not worth to provide such granular detail, or not collected in the first place? Asking out of legit curiosity.
    - pests 3y ago
      I'm sure it's collected. just it's not offered as a targeting criteria by any ad networks I know.
munk-a 3y ago
I'd be quite willing to take this wager - it might not be something they readily offer but I'm pretty certain if someone asked their data scientists to pull together such a demographic they could manage it with ease.
- deleted 3y ago
  [deleted]
bugglebeetle 3y ago
People were targeting scam medical treatments and useless kitchen appliances to this demographic on television in my childhood, so I would almost guarantee that they do.

madrox 3y ago

When I was a minor in the 80s and 90s, I had unskippable 30-60 second ads called commercials that targeted me during my cartoons (breakfast cereal and toys I could pester my parents to buy me) and, when I got older, MTV and magazines. Part of it was self selection (I started reading gaming magazines, so saw full page gaming ads). These publishers knew who I was through my subscription. Sure, the segments were broader, but culture was homogenous by necessity. You didn’t see the cultural divergence of today that the internet (and targeting) have enabled. I think the mechanics of targeting have changed, but we’re fooling ourselves if we think we haven’t had “targeted” ads for a long while before the internet took over.

squigz 3y ago
I really don't think the commenter you're replying to was implying we haven't had targeted advertising for a while, but rather that the issue is how targeted it's getting.
broscillator 3y ago
It's kind of like comparing a random person throwing a rock trying to hit you, vs a professional sniper with the most advanced scope and powerful rifle.
PH95VuimJjqBqy 3y ago
there's an ocean of difference between targetting a demographic (kids) and targetting an individual (you).
nunez 3y ago
That's "casting a net" style targeted advertising vs "we specifically want 15-18yo gamers in southwest Texas who primarily play these games at this time and might be going through a tough time based on their liked posts on Instagram" IMO this is great for companies, but potentially very bad for consumers (I.e. engaging customers when they're most vulnerable)
- pests 3y ago
  I don't think any of the ad networks offer "recently gone through a breakup". Besides that I see nothing wrong with the audience you've defined.