When I'm job hunting? Yea, I'd say so. After you've intrigued me with the job itself, then I'd go looking at who you were as a company, then probably back to t

When I'm job hunting? Yea, I'd say so. After you've intrigued me with the job itself, then I'd go looking at who you were as a company, then probably back to the job description once more to make sure everything fit together. Not that potential hires shouldn't "care" about who you are - they should. But first and foremost they should care about what the job position is, and do they fit that role.