But its less of a moral message and more of a direct attempt at social engineering. Instead of appealing to the populace with a concept, they're attempting to p

But its less of a moral message and more of a direct attempt at social engineering. Instead of appealing to the populace with a concept, they're attempting to present reality as they'd like it to be (for a while at least; it isn't progress if it doesn't keep changing) hoping that the fans will emulate it and enforce a contrived norm onto their peers. To me that isn't moral messaging at all, there's no moral high ground to aspire to here, there's no lesson to be learned.