In general I think it’s much more about utility and marketing spend versus convenience. Incentives like rewards are what keeps you a good citizen. Decentralized

In general I think it’s much more about utility and marketing spend versus convenience. Incentives like rewards are what keeps you a good citizen. Decentralized projects find it hard to achieve critical mass when they rely on personal ideology as the main driver of adoption, particularly in spheres where large centralized alternatives exist. Trackers and crypto are popular because they offer utility to users that you don’t find in centralized systems. You can even see the popularity of trackers shift as centralized services like Netflix appeared and then got worse. Crypto is all about ‘degen gamblers’ but as a result has oodles of cash, that in turn they’ve been spending hand over fist on marketing to get in more greater fools. The problem for crypto is how to square the utility they provide with the ideological mission whilst still managing to maintain momentum when arguably moving to the latter cannibalizes the former.