Google ads consume everything above the fold, and are interleaved with the results in ways that are hard to observe. Given you already have to wade through SEO

Google ads consume everything above the fold, and are interleaved with the results in ways that are hard to observe. Given you already have to wade through SEO garbage, which is essentially third party ads, you’re having to go through pages of results with a sprinkle of non commercial results. Kagi still has as many SEO results, sadly, but the signal to noise is structurally higher.