It's ironic because there's an appearance of desiring the attention of passing readers via posturing. When the vast majority of such readers will, at best, spe

It's ironic because there's an appearance of desiring the attention of passing readers via posturing. When the vast majority of such readers will, at best, spend a few seconds reading, and then dismiss it. If they write genuinely convincing, well elaborated, arguments, then it wouldn't be ironic. Because then there would be a reasonable expectation of some readers actually buying it, instead of, at best, joining in on the game.