I have a real concerns with "Don't be evil" - 1. subvocalising "Don't" 2. focusing on the action "be evil" As a cyclist, I often tell new cyclists: "if you se

I have a real concerns with "Don't be evil" - 1. subvocalising "Don't" 2. focusing on the action "be evil" As a cyclist, I often tell new cyclists: "if you see a rock in the middle of the road, focus on the clear road either side of the rock, focus where you want to go. If all you think is 'don't hit that rock' 'don't hit that rock' 'don't hit that rock' guess where your focus is? Guess what you will likely end up doing?" I see Google's mantra in the same light. It is far better to focus on DOING something than NOT DOING something. "Be good" is a far better mantra to have, and that's before all the good reasons you cited, Paul. Thanks for the essay, have been looking for some inspiration lately and had forgotten about YC and your essays.