> The other is of course just normal marketing, advertising, etc. convincing people that they do lots of things outdoors that they don't actually do. > but peo

> The other is of course just normal marketing, advertising, etc. convincing people that they do lots of things outdoors that they don't actually do. > but people who tend to want trucks want them because of what they think they enable Those two of statements, sandwiching a paragraph, are completely contradictory. If the marketing works (and I would claim it does) then people who want FOO want it because of marketing, not because of actual real need fulfillment. Bernays told us that propaganda/PR/marketing was about selling feelings, not facts. And he demonstrated to us all how well it worked in various domains. The auto industry has been selling more "freedom" than cars and trucks for longer than I have been alive.