4 ms·
The free plan is not because of a company’s mission to provide their service for free. It is solely a marketing tactic to get your contact in exchange for letti
by soneca 3y ago
The free plan is not because of a company’s mission to provide their service for free. It is solely a marketing tactic to get your contact in exchange for letting you experiment with their product without paying money.
If they do not get your email they have a lower chance of turning you into a paying user, which is the sole purpose of the offer.
Even taking into account that some potential customers, like you, will be pissed and never sign up to even the free plan, I am pretty sure the metrics support their decision to keep asking for the email.