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Thanks for sharing this here, it really does appear to be the primary culprit. If anything the larger the vehicle the more fuel efficient it should be, not the

Thanks for sharing this here, it really does appear to be the primary culprit. If anything the larger the vehicle the more fuel efficient it should be, not the opposite. But that is just one part of the puzzle. The other is of course just normal marketing, advertising, etc. convincing people that they do lots of things outdoors that they don't actually do. Ford, GM, Toyota, Dodge, etc. are not the only ones guilty of this of course as Patagonia, REI, Apple (Ultra watch), and other companies that tout the Great American Outdoors have suckered us (me included) into these outdoor lifestyle brands as well. They all make fine products, of course, but people who tend to want trucks want them because of what they think they enable.

vidanay 3y ago
The marketing works. As one of the people who has done outdoors stuff for 40+ years, there has been a clear increase in participants. It has not necessarily been for the better
drewcoo 3y ago
> The other is of course just normal marketing, advertising, etc. convincing people that they do lots of things outdoors that they don't actually do. > but people who tend to want trucks want them because of what they think they enable Those two of statements, sandwiching a paragraph, are completely contradictory. If the marketing works (and I would claim it does) then people who want FOO want it because of marketing, not because of actual real need fulfillment. Bernays told us that propaganda/PR/marketing was about selling feelings, not facts. And he demonstrated to us all how well it worked in various domains. The auto industry has been selling more "freedom" than cars and trucks for longer than I have been alive.
- ericmay 3y ago
  Those two statements are not contradictory. I am also quite confused about your follow up comment as well since I haven’t written anything to the contrary here in my previous post.

vidanay 3y ago

The marketing works. As one of the people who has done outdoors stuff for 40+ years, there has been a clear increase in participants. It has not necessarily been for the better

drewcoo 3y ago

> The other is of course just normal marketing, advertising, etc. convincing people that they do lots of things outdoors that they don't actually do. > but people who tend to want trucks want them because of what they think they enable Those two of statements, sandwiching a paragraph, are completely contradictory. If the marketing works (and I would claim it does) then people who want FOO want it because of marketing, not because of actual real need fulfillment. Bernays told us that propaganda/PR/marketing was about selling feelings, not facts. And he demonstrated to us all how well it worked in various domains. The auto industry has been selling more "freedom" than cars and trucks for longer than I have been alive.

ericmay 3y ago
Those two statements are not contradictory. I am also quite confused about your follow up comment as well since I haven’t written anything to the contrary here in my previous post.