It’s not like car makers haven’t tried to go smaller at various points, including imports from over seas. Longer wait times and higher markups are by product of

It’s not like car makers haven’t tried to go smaller at various points, including imports from over seas. Longer wait times and higher markups are by product of low demand. Americans like bigger cars. That’s just a fact, and it’s not up to the supply side to dictate to the demand side what demand is. It’s just not how these things work. “Educating consumers” was a topic in the article, and it’s about as absurd an idea as I’ve ever heard. People want long range not because they’re idiots, but because they occasionally do longer day trips and don’t want to be isolated based on the car they bought. You won’t “educate” people out of the idea of not being tethered to their urban core no matter how much automakers market small short range vehicles.