> dead end ... EA ... FTX ... ESG ... It's easy to rattle off a list of people who genuinely tried to be ethical but went astray, or fraudsters who disguised t

> dead end ... EA ... FTX ... ESG ... It's easy to rattle off a list of people who genuinely tried to be ethical but went astray, or fraudsters who disguised themselves in the clothing of morality and philanthropy. But none of these anecdotes of failure is evidence that doing business ethically and sustainably is a "dead end". OP's example of Patagonia is evidence that it's possible.